We're building something different. Something that finally puts the human back into user analytics.
This is Sarah
She signed up 3 weeks ago. She's been back 4 times. She clicked your pricing page twice but didn't convert. She gave you a 6 on NPS. She opened your last email but didn't click.
Your current tools can't show you Sarah. They show you fragments.
Google Analytics says "47 people visited pricing." Your email tool says "23% open rate." Your NPS tool says "average score: 7."
But who are these people? What's their story? When should you reach out - and what should you say?
You're drowning in data but starving for context.
Why We're Building Capturable
We got tired of duct-taping five tools together and still not understanding our users.
Analytics here. Email there. Surveys somewhere else. None of them talk to each other. Every insight requires exporting CSVs, matching user IDs, and praying your data is clean.
There had to be a better way.
Our Vision: Capture. Understand. Act.
Capturable unifies three capabilities that should have never been separated:
Capture
Every signal matters. One lightweight SDK captures events, page views, and user interactions - building a complete picture across sessions and devices.
// One line. Full context.
capturable.identify('sarah_123', {
email: 'sarah@company.com',
plan: 'trial'
});
capturable.track('pricing_viewed', {
plan: 'pro'
});No more anonymous blobs of traffic. Real users. Real timelines.
Understand
Raw events are noise. Capturable turns them into stories.
See complete user journeys. Trigger NPS and surveys at the right moment - like when someone leaves your pricing page without converting. Connect feedback directly to behavior.
Every user becomes someone you actually understand.
Act
Insights without action are just... data.
Send emails triggered by real behavior, not arbitrary schedules. Reach out before users churn, not after. Personalize every touchpoint based on what you actually know about each user.
AI That Works in the Background
We're not building another chatbot.
Capturable uses AI where it actually matters - behind the scenes, making you faster and smarter:
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Smart segmentation: Describe who you want to reach in plain English. "Users who visited pricing twice but haven't upgraded" becomes a segment instantly.
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Survey analysis: AI reads every open-ended response and surfaces patterns you'd miss scanning manually.
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Suggested actions: Based on user behavior, Capturable recommends what to do next - and can draft the email for you.
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Anomaly detection: Get alerted when something's off. A sudden spike in pricing page exits. A drop in NPS from power users. Before you have to go looking.
The AI isn't the product. It's the intelligence layer that makes everything else work better.
Where We Are Today
Let's be honest: we just started building.
No beta. No waitlist of 10,000 people. Just a clear vision and the first lines of code.
We're building in public because we believe the best products are shaped by the people who'll use them. If this resonates with you - if you're tired of fragmented tools and want to actually know your users - we want to hear from you.
Join the Journey
We're opening early access to a small group of founders and teams who want to help shape what Capturable becomes.
No pressure. No spam. Just first access when we're ready, and a chance to influence what we build.
Capture. Understand. Act.
The future of user intelligence is unified. And we're just getting started.